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To launch our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.

In our previous post, we dealt at length about the Scientific Peer Review that is conspicuously missing in the ionic air purifier market. Consequently, we have included Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will be a blank space. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Aside from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, an approach that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic organisations and developing consumer products based on this proof. With 13 academic institutes and universities around the world, experiments were devised to prove the efficacy of Sharp’s Plasmacluster Ion technology against 27 harmful substances and pathogens, including bacteria, viruses, molds, allergens and odors.

(c) Phase III

In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

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